{"id":922,"date":"2019-05-01T03:08:57","date_gmt":"2019-04-30T19:08:57","guid":{"rendered":"https:\/\/many.onlineablog.com\/bookshop\/?p=922"},"modified":"2019-05-01T03:08:57","modified_gmt":"2019-04-30T19:08:57","slug":"%e5%8d%9a%e5%ae%a2%e4%be%86%e6%9b%b8%e5%ba%97%e8%b6%8a%e7%92%b0%e4%bf%9d%ef%bc%8c%e8%b6%8a%e8%b3%ba%e9%8c%a2%ef%bc%8c%e5%93%a1%e5%b7%a5%e8%b6%8a%e5%b9%b8%e7%a6%8f%ef%bc%81%ef%bc%9apatagonia%e4%bb%bb-2","status":"publish","type":"post","link":"https:\/\/many.onlineablog.com\/bookshop\/2019\/05\/01\/%e5%8d%9a%e5%ae%a2%e4%be%86%e6%9b%b8%e5%ba%97%e8%b6%8a%e7%92%b0%e4%bf%9d%ef%bc%8c%e8%b6%8a%e8%b3%ba%e9%8c%a2%ef%bc%8c%e5%93%a1%e5%b7%a5%e8%b6%8a%e5%b9%b8%e7%a6%8f%ef%bc%81%ef%bc%9apatagonia%e4%bb%bb-2\/","title":{"rendered":"\u535a\u5ba2\u4f86\u66f8\u5e97\u8d8a\u74b0\u4fdd\uff0c\u8d8a\u8cfa\u9322\uff0c\u54e1\u5de5\u8d8a\u5e78\u798f\uff01\uff1aPatagonia\u4efb\u6027\u5275\u696d\u6cd5\u5247\u66f8\u7c4d\u7279\u8ce3"},"content":{"rendered":"<p>\u4f60\u5728\u627e\u8d8a\u74b0\u4fdd\uff0c\u8d8a\u8cfa\u9322\uff0c\u54e1\u5de5\u8d8a\u5e78\u798f\uff01\uff1aPatagonia\u4efb\u6027\u5275\u696d\u6cd5\u5247\u55ce?<\/p>\n<p><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" style=\"font-family: \"Times New Roman\"; font-size: medium;\" target=\"_blank\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: rgb(255, 0, 0);\"><\u9ede\u64ca\u9019\u88e1\u5feb\u901f\u524d\u5f80\u8cfc\u8cb7><\/span><\/strong><\/span><\/a><\/p>\n<p>\u60f3\u8981\u8cfc\u8cb7\u53ef\u4ee5\u9ede\u64ca\u4e0b\u9762\u6587\u5b57\u6216\u662f\u5716\u7247\u9032\u884c\u8cfc\u8cb7\u5594!<\/p>\n<p><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.webgame520.com\/pic\/7.png\" style=\"width: 200px; height: 120px;\" \/><\/a><\/p>\n<p>\u4e0b\u9762\u662f\u535a\u5ba2\u4f86\u7db2\u7ad9!\u8a02\u8cfc\u5feb\u901f\u5b89\u5168\u53c8\u65b9\u4fbf\u5594!<\/p>\n<p><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/im1.book.com.tw\/image\/getImage?i=https:\/\/www.books.com.tw\/img\/001\/074\/25\/0010742594.jpg&#038;v=5893183a&#038;w=348&#038;h=348\" width=\"200px\" ; height=\"200px\"><\/a><\/p>\n<p><b>\u535a\u5ba2\u4f86\u8a02\u8cfc\u7db2\u5740<\/b>: <a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902<\/a><\/p>\n<p><big><big><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><span\n\nstyle=&#8221;font-weight: bold; color: red;&#8221;>\u2192\u2192\u2192\u2192\u66f4\u591a\u8a73\u7d30&#8221;\u8d8a\u74b0\u4fdd\uff0c\u8d8a\u8cfa\u9322\uff0c\u54e1\u5de5\u8d8a\u5e78\u798f\uff01\uff1aPatagonia\u4efb\u6027\u5275\u696d\u6cd5\u5247&#8221;\u4ecb\u7d39\u8acb\u9ede\u6211<\/span><\/a><\/p>\n<p><\/big><\/big><\/p>\n<p><b>\u5546\u54c1\u8a0a\u606f\u529f\u80fd<\/b>: <\/p>\n<p><b>\u5546\u54c1\u8a0a\u606f\u63cf\u8ff0<\/b>: <\/p>\n<p><span style='color:#ff0000;'><strong>\u2605\u8aa0\u54c1\u3001\u535a\u5ba2\u4f86\u3001\u91d1\u77f3\u5802\u66a2\u92b7\u699c<\/p>\n<p>\u2605\u8aa0\u54c1\u9078\u66f8\u3001\u4e2d\u6642\u958b\u5377\u9078\u66f8\u3001\u535a\u5ba2\u4f86\u7de8\u8f2f\u9078\u66f8\u3001\u91d1\u77f3\u5802\u5f37\u529b\u63a8\u85a6<\/p>\n<p>\u2605\u7f8e\u570b\u300a\u8ca1\u661fFortune\u300b\u96dc\u8a8c\u7968\u9078\u300c\u6700\u9069\u5408\u5de5\u4f5c\u300d\u767e\u5927\u516c\u53f8<\/p>\n<p>\u2605\u7f8e\u570b\u300aInc.\u300b\u5275\u696d\u5bb6\u96dc\u8a8c\u7cbe\u9078\u4f01\u696d\u4e3b\u7ba1\u5fc5\u8b80\u7684\u4e09\u5341\u672c\u66f8<\/p>\n<p>\u2605\u54c8\u4f5b\u5927\u5b78\u5546\u5b78\u9662\u5546\u696d\u500b\u6848\u7814\u7a76\u5c0d\u8c61<\/p>\n<p>\u2605\u5de6\u7ffc\u9663\u71df\u53cd\u5168\u7403\u5316\u660e\u661f\u3001\u7576\u4ee3\u65b0\u81ea\u7531\u4e3b\u7fa9\u7d93\u6fdf\u6700\u5f37\u529b\u6279\u5224\u8005Naomi Klein\uff08\u300a\u9707\u64bc\u4e3b\u7fa9\u300b\u4f5c\u8005\uff09\uff0c<\/p>\n<p>\u7834\u4f8b\u70ba\u8de8\u570b\u4f01\u696d\u5275\u8fa6\u4ebaYvon Chouinard\u64b0\u5beb\u63a8\u85a6\u6587<\/p>\n<p>\u2605\u4e9e\u99ac\u905c\u7db2\u8def\u66f8\u5e97\u8b80\u8005\u4e94\u661f\u597d\u8a55<\/strong><\/span><\/p>\n<p>\u300c\u6211\u4e0d\u8981\u6210\u70ba\u4e00\u5bb6\u4e0a\u5e02\u5927\u4f01\u696d\uff0c\u6211\u8981\u6210\u70ba\u300e\u6700\u68d2\u300f\u7684\u516c\u53f8\u3002\u300d<\/p>\n<p>\u2500\u2500\u4f0a\u65b9\uff0e\u4fee\u7d0d\uff08Yvon Chouinard\uff0cPatagonia\u5275\u8fa6\u4eba\uff09<\/p>\n<p>\u4efb\u6027\u7e3d\u88c1\u516d\u5341\u5e74\u89aa\u8eab\u5be6\u8e10\uff1a<\/p>\n<p>\u4e0d\u8a08\u4ee3\u50f9\u53cb\u5584\u74b0\u5883\u3001\u76e1\u5df1\u6240\u80fd\u7167\u9867\u54e1\u5de5\uff0c<\/p>\n<p>\u624d\u662f\u516c\u53f8\u7372\u5229\u7684\u6c38\u7e8c\u52d5\u80fd\u3002<\/p>\n<p>\u5e7e\u4e4e\u6240\u6709\u5927\u578b\u8de8\u570b\u4f01\u696d\u548c\u5c0f\u578b\u65b0\u5275\u4e8b\u696d\uff0c\u90fd\u6399\u624e\u65bc\u517c\u9867\u74b0\u4fdd\u3001\u54e1\u5de5\u5e78\u798f\uff0c\u548c\u7372\u5229\uff0c\u7a76\u7adf\u8ab0\u80fd\u5728\u9019\u4e09\u500b\u9762\u5411\u4e0a\uff0c\u63d0\u4f9b\u7834\u9664\u56f0\u5883\u7684\u5168\u65b0\u51fa\u8def\uff1f<\/p>\n<p>\u7b54\u6848\u6216\u8a31\u5b58\u5728\u65bcPatagonia\u7684\u7d93\u71df\u7406\u5ff5\u4e4b\u5167\uff01<\/p>\n<p>Patagonia\u5275\u8fa6\u4eba\u4f0a\u65b9?\u4fee\u7d0d\u4e0d\u50c5\u662f\u300c\u6700\u4efb\u6027\u300d\u7684\u8001\u95c6\uff0c\u4e5f\u662f\u300c\u6700\u57f7\u8457\u300d\u7684\u5927\u81ea\u7136\u5b88\u8b77\u8005\u3002<\/p>\n<p>60\u5e74\u5275\u696d\u671f\u9593\uff0c\u4ed6\u5805\u6301\u7528\u5546\u696d\u89e3\u6c7a\u74b0\u5883\u5371\u6a5f\uff0c\u4e0d\u4f46\u9818\u5148\u4e16\u754c\u5404\u5927\u670d\u98fe\u54c1\u724c\uff0c\u4fc3\u6210\u696d\u754c\u5167\u6700\u5177\u9769\u547d\u6027\u7684\u74b0\u5883\u6c38\u7e8c\u63aa\u65bd\uff1bPatagonia\u66f4\u6210\u70ba\u5168\u7f8e\u591a\u6240\u77e5\u540d\u5546\u5b78\u9662\u7684\u8ab2\u7a0b\u6559\u6750\uff0c\u70ba\u65b0\u5275\u4f01\u696d\u63d0\u4f9b\u4e86\u632f\u596e\u4eba\u5fc3\u7684\u5178\u7bc4\u3002<\/p>\n<p>\u5230\u5e95\u662f\u54ea\u516b\u5927\u7d93\u71df\u5236\u5ea6\uff0c\u8b93Patagonia\u6210\u70ba\u5168\u4e16\u754c\u6700\u7279\u7acb\u7368\u884c\uff0c\u80fd\u5b8c\u7f8e\u5e73\u8861\u74b0\u4fdd\u3001\u54e1\u5de5\u5e78\u798f\uff0c\u548c\u7372\u5229\u7684\u4f01\u696d\uff1f<\/p>\n<p><strong>\u7b2c\u4e00\u689d\u3001\u54e1\u5de5\u53ef\u4ee5\u96a8\u6642\u8e7a\u73ed\u53bb\u885d\u6d6a\u3002<\/strong><\/p>\n<p>\u9019\u662f\u672c\u516c\u53f8\u7684\u6700\u9ad8\u6307\u5c0e\u539f\u5247\u3002\u6211\u5011\u77e5\u9053\u885d\u6d6a\u624b\u7121\u6cd5\u8aaa\u300c\u4e0b\u661f\u671f\u4e8c\u6211\u8981\u8acb\u5047\u53bb\u885d\u6d6a\u300d\uff0c\u56e0\u70ba\u6c92\u4eba\u77e5\u9053\u6d6a\u982d\u4f55\u6642\u4f86\u3002\u6240\u4ee5\u53ea\u8981\u8d77\u98a8\u4e86\u3001\u6d6a\u982d\u4f86\u4e86\uff0c\u5c31\u53bb\u885d\u6d6a\u5427\uff0c\u8fa6\u516c\u5ba4\u5c31\u5728\u6d77\u908a\uff01<\/p>\n<p><strong>\u7b2c\u4e8c\u689d\u3001\u9818\u5148Nike\u3001Levi\u2019s\u7b49\u4f01\u696d\uff0c\u4f7f\u7528\u767e\u5206\u4e4b\u767e\u6709\u6a5f\u68c9\u3002<\/strong><\/p>\n<p>\u4e0d\u8a08\u6210\u672c\uff0c\u624d\u80fd\u5c0d\u5f97\u8d77\u5730\u7403\u3001\u826f\u5fc3\uff0c\u548c\u9867\u5ba2\u7684\u5065\u5eb7\u3002<\/p>\n<p>\u50b3\u7d71\u68c9\u82b1\u4f7f\u7528\u7684\u8fb2\u85e5\u662f\u4e8c\u6230\u4e2d\u767c\u660e\u7684\u795e\u7d93\u6bd2\u6c23\uff0c\u56b4\u91cd\u6bd2\u5bb3\u4eba\u9ad4\u548c\u571f\u58e4\u3002\u56e0\u6b64\uff0c\u5373\u4f7f\u6709\u6a5f\u68c9\u6210\u672c\u9ad8\u9054\u5169\u500d\uff0c\u672c\u516c\u53f8\u7684\u826f\u5fc3\u4e5f\u7d55\u5c0d\u4e0d\u52d5\u6416\u3002<\/p>\n<p><strong>\u7b2c\u4e09\u689d\u3001\u63d0\u4f9b\u5169\u500b\u6708\u300c\u7d66\u85aa\u300d\u74b0\u5883\u5be6\u7fd2\u8a08\u756b\u3002<\/strong><\/p>\n<p>\u628a\u54e1\u5de5\u8d95\u51fa\u8fa6\u516c\u5ba4\uff0c\u5230\u91ce\u5916\u53c3\u8207\u74b0\u4fdd\u6297\u722d\u6d3b\u52d5\u3002<\/p>\n<p>\u672c\u516c\u53f8\u9f13\u52f5\u54e1\u5de5\u53c3\u8207\u975e\u66b4\u529b\u516c\u6c11\u4e0d\u670d\u5f9e\u904b\u52d5\uff0c\u9762\u5c0d\u837c\u6bd2\u74b0\u5883\u7684\u5927\u4f01\u696d\u548c\u653f\u5e9c\uff0c\u8acb\u76e1\u5168\u529b\u6297\u722d\uff0c\u5982\u679c\u56e0\u6b64\u906d\u5230\u902e\u6355\uff0c\u5225\u64d4\u5fc3\uff0c\u516c\u53f8\u4e00\u5b9a\u5e6b\u4f60\u51fa\u4fdd\u91cb\u91d1\uff01<\/p>\n<p><strong>\u7b2c\u56db\u689d\u3001\u5343\u65b9\u767e\u8a08\u53d6\u6085\u54e1\u5de5\uff0c\u798f\u5229\u597d\u5230\u6210\u70ba\u806f\u90a6\u6cd5\u5f8b\u3002<\/strong><\/p>\n<p>\u5f48\u6027\u4e0a\u73ed\u5236\uff1b\u65b0\u624b\u7238\u5abd\u4eab\u6709\u300c\u81f3\u5c1190\u5929\u300d\u5168\u85aa\u7522\u5047\u548c\u966a\u7522\u5047\uff1b\u5167\u8a2d\u65e5\u9593\u6258\u5152\u4e2d\u5fc3\uff0c\u6536\u8cbb\u6bd4\u7576\u5730\u6240\u6709\u6258\u5152\u6240\u9084\u4f4e\u2026\u2026\uff0c\u7e3d\u4e4b\uff0c\u8981\u8b93\u54e1\u5de5\u96c0\u8e8d\u8dd1\u8df3\u4f86\u4e0a\u73ed\u3002<\/p>\n<p><strong>\u7b2c\u4e94\u689d\u3001\u81ea\u884c\u8ab2\u5fb5\u300c\u5730\u7403\u7a05\u300d\uff0c\u6bcf\u5e74\u63501%\u7684\u71df\u696d\u984d\u7d66\u5730\u7403\u3002<\/strong><\/p>\n<p>2001\u5e74\u6211\u5011\u6210\u7acb\u4e86\u300c\u63501%\u7d66\u5730\u7403\u300d\u5546\u696d\u806f\u76df\uff0c\u6bcf\u5e74\u6350\u51fa1%\u7684\u71df\u696d\u984d\uff0c\u8cfa\u8d8a\u591a\u5c31\u6350\u8d8a\u591a\uff01\u5e6b\u52a9\u771f\u6b63\u6703\u505a\u4e8b\u7684\u8349\u6839\u74b0\u4fdd\u5718\u9ad4\uff0c\u548c\u6211\u5011\u4e00\u8d77\u7167\u9867\u5730\u7403\u3002<\/p>\n<p><strong>\u7b2c\u516d\u689d\u3001\u63d0\u4f9b\u9867\u5ba2\u300c\u9435\u6253\u4fdd\u8b49\u300d\uff0c\u9023\u6700\u9f9c\u6bdb\u7684\u9867\u5ba2\u90fd\u5acc\u6211\u5011\u9f9c\u6bdb\u3002<\/strong><\/p>\n<p>\u4fdd\u8b49\u7d42\u8eab\u7dad\u4fee\u3001\u56de\u6536\u518d\u88fd\u6240\u6709\u7522\u54c1\u3002\u672c\u516c\u53f8\u53ea\u751f\u7522\u54e1\u5de5\u4e5f\u611b\u7528\u7684\u7522\u54c1\uff0c\u5546\u54c1\u4e00\u7d93\u767c\u73fe\u4e0d\u5b8c\u7f8e\u4e0d\u74b0\u4fdd\uff0c\u4e0d\u8ad6\u591a\u66a2\u92b7\uff0c\u7acb\u5373\u56de\u6536\u4e0b\u67b6\uff0c\u4e00\u4ef6\u7d68\u5e03\u5916\u5957\u653e\u4e8c\u5341\u5e74\u9084\u80fd\u589e\u503c\u3002<\/p>\n<p><strong>\u7b2c\u4e03\u689d\u3001\u5411\u611b\u7528\u8005\u5fb5\u6c42\u771f\u5be6\u7167\u7247\u505a\u5ee3\u544a\uff0c\u4e0d\u7528\u534a\u88f8\u6a21\u7279\u5152\u505a\u5047\u3002<\/strong><\/p>\n<p>\u6211\u5011\u7684\u9867\u5ba2\u662f\u8070\u660e\u4eba\uff0c\u8ffd\u6c42\u6df1\u523b\u800c\u4e14\u7c21\u55ae\u7684\u751f\u6d3b\uff0c\u6240\u4ee5\u4e0d\u8981\u62ff\u5047\u5ee3\u544a\u8f5f\u70b8\u4ed6\u5011\u3002<\/p>\n<p><strong>\u7b2c\u516b\u689d\u3001\u7dad\u6301\u516c\u53f8\u5167\u90e8\u4eba\u624d\u591a\u6a23\u6027\u3002<\/strong><\/p>\n<p>\u6d17\u8eca\u5de5\u3001\u756b\u5bb6\u3001\u98a8\u7b1b\u624b\u3001\u6cd5\u5b98\u3001\u7279\u6230\u968a\u54e1\u2026\u2026\u7686\u53ef\u4efb\u7528\uff0c\u5538MBA\u7684\u561b\uff0c\u5c11\u7528\u3002<\/p>\n<p>\u60f3\u77e5\u9053\u9867\u5ba2\u7684\u559c\u597d\uff0c\u5c31\u628a\u4ed6\u5011\u627e\u9032\u4f86\u7576\u54e1\u5de5\uff01\u672c\u516c\u53f8\u5805\u6301\u96c7\u7528\u6703\u7368\u7acb\u601d\u8003\u7684\u4eba\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u62d2\u7d55\u4e0a\u7d1a\u6307\u4ee4\uff0c\u53ef\u662f\u4e00\u65e6\u78ba\u4fe1\u4efb\u52d9\u50f9\u503c\uff0c\u5c31\u6703\u767c\u4e86\u760b\u4f3c\u5730\u505a\u5230\u6700\u597d\u3002\u4e0d\u7528\u8ff7\u4fe1MBA\u3002<\/p>\n<p><strong>\u2606\u5b8c\u7f8e\u878d\u5408\u7406\u60f3\u3001\u7372\u5229\u8207\u54e1\u5de5\u5e78\u798f\u7684\u4f01\u696d\u5178\u7bc4\uff01<\/strong><\/p>\n<p>Patagonia\u516c\u53f8\uff0c\u5e74\u71df\u696d\u984d\u4e03\u5104\u4e94\u5343\u842c\u7f8e\u5143\uff0c\u524d\u8eab\u70ba\u5168\u7f8e\u6700\u5927\u6236\u5916\u7528\u54c1\u516c\u53f8\u3002\u672c\u66f8\u7d30\u8ff0\u8a72\u516c\u53f8\u5f9e\u7121\u5230\u6709\uff0c\u5f9e\u8349\u5275\u3001\u5feb\u901f\u6210\u9577\u3001\u6b77\u7d93\u8ca1\u52d9\u5371\u6a5f\uff0c\u5230\u5efa\u7acb\u7368\u7279\u7684\u300cPatagonia\u5f0f\u74b0\u5883\u7406\u5ff5\u300d\u7684\u50b3\u5947\u904e\u7a0b\u3002<\/p>\n<p>Yvon Chouinard\u7528\u516d\u5341\u5e74\u4f86\u7684\u89aa\u8eab\u9ad4\u9a57\uff0c\u544a\u8a34\u8b80\u8005\uff0c\u4f60\u53ef\u4ee5\u5728\u6b98\u9177\u7684\u5546\u5834\u4e2d\u8207\u5c0d\u624b\u7af6\u722d\uff0c\u4f46\u4e0d\u5fd8\u521d\u8877\u3001\u4e0d\u626d\u66f2\u81ea\u5df1\u3002\u91cd\u8981\u7684\u662f\uff0c\u4f60\u5fc5\u9808\u5920\u4efb\u6027\u3001\u5920\u771f\u8aa0\uff0c\u5c0d\u54e1\u5de5\u3001\u9867\u5ba2\u3001\u5730\u7403\u6975\u76e1\u6240\u80fd\u5730\u6177\u6168\uff0c\u767c\u63ee\u81ea\u5df1\u7684\u826f\u5fc3\u3001\u5feb\u6a02\u8207\u6d3b\u529b\u3002<\/p>\n<p>\u4ed6\u5c07\u81ea\u5df1\u7684\u71b1\u60c5\u3001\u9a37\u52d5\u3001\u4e0d\u5b89\u65bc\u5ba4\uff0c\u8f49\u5316\u6210\u6253\u7834\u50b3\u7d71\u7522\u696d\u7684\u5275\u65b0\u80fd\u91cf\u3002\u4ed6\u4e0d\u53ea\u8b93Patagonia\u5168\u9762\u63a1\u7528\u6709\u6a5f\u68c9\uff0c\u751a\u81f3\u9084\u626d\u8f49\u4e86\u5168\u4e16\u754c\u7684\u6709\u6a5f\u68c9\u6599\u4f9b\u61c9\u93c8\uff0c\u5f71\u97ff\u4e86Nike\u3001Levi&#8217;s\u548cGAP\u7b49\u570b\u969b\u5927\u5ee0\u958b\u59cb\u6539\u7528\u6709\u6a5f\u68c9\uff01<\/p>\n<p>\u9019\u4f4d\u4efb\u6027\u7e3d\u88c1\u7121\u6b62\u76e1\u5730\u6559\u80b2\u81ea\u5df1\u30022013\u5e74\u8d77\uff0c\u4ed6\u66f4\u6295\u5165\u5168\u7403\u6696\u5316\u8b70\u984c\uff0c\u5275\u8fa6Patagonia\u300c\u98df\u54c1\u516c\u53f8\u300d\uff0c\u4f01\u5716\u6539\u8b8a\u5f71\u97ff\u6c23\u5019\u8b8a\u9077\u6700\u5287\u7684\u98df\u54c1\u88fd\u9020\u696d\uff0c\u70ba\u74b0\u4fdd\u98df\u54c1\u7522\u696d\u6253\u9020\u65b0\u7684\u767c\u5c55\u5951\u6a5f\u3002<\/p>\n<p>\u672c\u66f8\u51fa\u7248\u5f8c\uff0c\u4e0d\u50c5\u6210\u70ba\u7f8e\u570b\u9ad8\u4e2d\u53ca\u5927\u5b78\u7684\u8ab2\u7a0b\u9078\u66f8\uff0cYvon Chouinard\u53ca\u516c\u53f8\u7684CEO\u66f4\u53d7\u9080\u5230\u53f2\u4e39\u4f5b\u5546\u5b78\u9662\u3001\u8036\u9b6f\u5927\u5b78\u7ba1\u7406\u5b78\u9662\u3001\u8cd3\u5dde\u5927\u5b78\u83ef\u9813\u5546\u5b78\u9662\u3001\u52a0\u5dde\u5927\u5b78\u7b49\u5b78\u6821\uff0c\u95e1\u8ff0Patagonia\u7684\u516c\u53f8\u7406\u5ff5\u3002<\/p>\n<p>\u5c0d\u65bc\u9084\u5728\u7336\u8c6b\u662f\u5426\u8a72\u5192\u96aa\u517c\u9867\u74b0\u4fdd\u3001\u54e1\u5de5\u5e78\u798f\uff0c\u548c\u7372\u5229\u7684\u8001\u95c6\uff0cYvon Chouinard\u5927\u6982\u6703\u9019\u9ebc\u5c0d\u4f60\u8aaa\uff1a\u300c\u5546\u696d\u53ea\u662f\u74b0\u4fdd\u884c\u52d5\u7684\u5a92\u4ecb\uff0c\u74b0\u5883\u6c38\u7e8c\u548c\u54e1\u5de5\u5e78\u798f\u624d\u662fPatagonia\u7684\u4e8b\u696d\uff01\u300d<\/p>\n<p>\u203b\u521d\u7248\u66f8\u540d\u70ba\u300a\u4efb\u6027\u5275\u696d\u6cd5\u5247\u300b\uff0c\u672c\u518d\u7248\u70baPatagonia\u5275\u696d\u516d\u5341\u5e74\u5168\u65b0\u589e\u8a02\u7248<\/p>\n<p><strong>\u540d\u4eba\u63a8\u85a6<\/strong><\/p>\n<p>\u63a8\u85a6\u4eba\uff08\u6309\u59d3\u6c0f\u7b46\u5283\u6392\u5217\uff09\uff1a<\/p>\n<p>\u6731\u5e73 \u80af\u5922Aveda\u5275\u8fa6\u4eba\u3001\u6f23\u6f2a\u4eba\u6587\u5316\u57fa\u91d1\u6703\u5275\u8fa6\u4eba<\/p>\n<p>\u674e\u5049\u6587 \u7259\u91ab\u5e2b\uff0e\u4f5c\u5bb6\uff0e\u74b0\u4fdd\u5fd7\u5de5<\/p>\n<p>\u6797\u4ee5\u6db5 \u793e\u4f01\u6d41\u5171\u540c\u5275\u8fa6\u4eba\u3001\u57f7\u884c\u9577<\/p>\n<p>\u5510\u9cf3 \u793e\u4f01\u653f\u59d4<\/p>\n<p>\u8a31\u6bd3\u4ec1 \u7acb\u59d4\u3001TEDxTaipei\u5171\u540c\u5275\u8fa6\u4eba<\/p>\n<p>\u5f35\u5927\u70ba B\u578b\u4f01\u696d\u5354\u6703\u7406\u4e8b\u9577\u3001\u5168\u570b\u4e2d\u5c0f\u4f01\u696d\u7e3d\u6703\u526f\u7406\u4e8b\u9577<\/p>\n<p>\u9673\u745e\u8cd3 \u793e\u5718\u6cd5\u4eba\u53f0\u7063\u74b0\u5883\u8cc7\u8a0a\u5354\u6703\u79d8\u66f8\u9577<\/p>\n<p>\u9673\u4e00\u5f37 \u6d3b\u6c34\u793e\u4f01\u6295\u8cc7\u958b\u767c\u516c\u53f8\u7e3d\u7d93\u7406<\/p>\n<p>\u84b2\u8072\u9cf4 \u6a02\u83f2\u6709\u6a5f\u8d85\u5e02\u5275\u8fa6\u4eba\u3001\u300a\u77e5\u98df\u300b\u4f5c\u8005<\/p>\n<p>\u912d\u6db5\u777f \u7da0\u85e4\u751f\u6a5f\u5171\u540c\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577<\/p>\n<p><strong>\u570b\u5916\u4f01\u696d\u3001\u5a92\u9ad4\u63a8\u85a6<\/strong><\/p>\n<p>\u5b89\u59ae\u5854\uff0e\u7f85\u8fea\u514b\uff0c\u7f8e\u9ad4\u5c0f\u8216\uff08The Body Shop\uff09\u5275\u8fa6\u4eba<\/p>\n<p>\u9019\u662f\u672c\u8d85\u68d2\u7684\u66f8\u7c4d\uff01Yvon Chouinard\u7d42\u65bc\u628aPatagonia\u7684\u6545\u4e8b\u5beb\u51fa\u4f86\u4e86\uff0c\u6211\u7b49\u4e86\u975e\u5e38\u4e45\uff01\u5168\u66f8\u76e1\u662f\u771f\u8aa0\u7684\u6545\u4e8b\u3001\u667a\u6167\u7684\u81ea\u89ba\uff0c\u548c\u81bd\u8b58\u904e\u4eba\u7684\u52c7\u6c23\u3002\u6bcf\u500b\u60f3\u6210\u70ba\u4f01\u696d\u5bb6\u7684\u4eba\u3001\u6240\u6709\u6559\u6388\u4f01\u7ba1\u8ab2\u7a0b\u7684\u5b78\u6821\uff0c\u4ee5\u53ca\u6240\u6709\u7684MBA\u5b78\u7a0b\uff0c\u90fd\u61c9\u8a72\u8981\u8cb7\u9019\u672c\u66f8\u3002\u8b1d\u8b1d\u4f60\uff0cYvon\uff01<\/p>\n<p>\u820a\u91d1\u5c71\u65b0\u805e<\/p>\n<p>\u6240\u6709\u5c0d\u4e8c\u5341\u4e00\u4e16\u7d00\u8caa\u5a6a\u7684\u7f8e\u570b\u4f01\u696d\u611f\u5230\u61a4\u6012\u548c\u5931\u671b\u7684\u4eba\uff0c\u6709\u4e00\u500b\u6fc0\u52f5\u4eba\u5fc3\u7684\u540d\u5b57\u80fd\u91cd\u71c3\u4f60\u5011\u7684\u5e0c\u671b\uff0c\u90a3\u5c31\u662f\u672c\u66f8\u7684\u4f5c\u8005\u2500\u2500Yvon Chouinard\u3002<\/p>\n<p>\u300aInc.\u300b\u7f8e\u570b\u5275\u696d\u5bb6\u96dc\u8a8c<\/p>\n<p>Yvon\u75db\u6068\u505a\u751f\u610f\uff0c\u537b\u662f\u4e00\u4f4d\u6700\u8aa0\u5be6\u7684\u5546\u4eba\u3002\u672c\u66f8\u5448\u73fe\u4e86\u4ed6\u7684\u70ba\u4eba\uff0c\u4ee5\u53ca\u4ed6\u5982\u4f55\u601d\u8003\u51fa\u4fdd\u8b77\u74b0\u5883\u7684\u4f01\u696d\u7d93\u71df\u7406\u5ff5\u3002\u2026\u2026\u6240\u6709\u516c\u53f8\u5275\u8fa6\u4eba\u5728\u95b1\u8b80Yvon Chouinard\u7d93\u71dfPatagonia\u7684\u65b9\u6cd5\u5f8c\uff0c\u90fd\u6703\u5fc3\u60f3\uff1a\u300c\u6211\u4e5f\u61c9\u8a72\u5728\u81ea\u5df1\u7684\u516c\u53f8\u9019\u9ebc\u505a\u300d\u3002\u2026\u2026\u6b63\u5982\u672c\u66f8\u6240\u793a\uff0c\u8aa0\u5be6\u4f01\u696d\u7684\u529b\u91cf\u5176\u5be6\u53ef\u4ee5\u975e\u5e38\u5f37\u5927\u3002<\/p>\n<p>\u83ef\u76db\u9813\u6708\u520a<\/p>\n<p>\u6211\u771f\u60f3\u548cYvon Chouinard\u4e00\u8d77\u5403\u9813\u98ef\uff0c\u5411\u672c\u66f8\u81f4\u4e0a\u6700\u5d07\u9ad8\u7684\u656c\u610f\u3002\u77e5\u9053\u6709\u4e00\u5bb6\u516c\u53f8\u80fd\u5982\u6b64\u5805\u5b9a\u5730\u4fe1\u5b88\u81ea\u5df1\u7684\u7406\u5ff5\uff0c\u9084\u7d93\u71df\u5730\u5982\u6b64\u6210\u529f\uff0c\u771f\u662f\u592a\u4ee4\u4eba\u632f\u596e\u4e86\uff01<\/p>\n<p>\u8cc8\u5fb7\uff0e\u6234\u8499\uff0c\u300a\u5927\u5d29\u58de\u300b\u4f5c\u8005<\/p>\n<p>\u672c\u66f8\u5e7e\u4e4e\u662f\u878d\u5408\u4e86\u4e09\u672c\u66f8\u7684\u8c50\u5bcc\u5167\u5bb9\uff0c\u5305\u62ec\uff1a\u52d5\u4eba\u7684\u81ea\u50b3\u3001\u4e00\u5bb6\u7279\u7acb\u7368\u884c\u7684\u4f01\u696d\u6545\u4e8b\uff0c\u4ee5\u53ca\u8a73\u76e1\u7684\u672a\u4f86\u74b0\u4fdd\u7406\u5ff5\u898f\u756b\u3002<\/p>\n<p><b>\u5546\u54c1\u8a0a\u606f\u7c21\u8ff0<\/b>: <\/p>\n<ul>\n<li itemtype='http:\/\/schema.org\/Person' itemscope='' itemprop='author'>\n<div class='trace_box' id='trace_box' style='display:none;'>\n<p><span class='arrow'><\/span><\/p>\n<div class='pop_trace'>\n<div class='list_raced' id='edit_traced_area' style='display:none;'>\n<h4>\u5df2\u8ffd\u8e64\u4f5c\u8005\uff1a[\u4fee\u6539]<\/h4>\n<ul id='list_traced'><\/ul>\n<\/div>\n<ul class='list_trace' id='list_trace'><\/ul>\n<div class='trace_btn_wrap'>\n<p>\u78ba\u5b9a<\/p>\n<p>\u53d6\u6d88<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>    \u4f5c\u8005\uff1a            \u4f0a\u65b9?\u4fee\u7d0d    <span><span class='trace_txt'><\/span><\/span><\/p>\n<p><cite class='help'>\u65b0\u529f\u80fd\u4ecb\u7d39<\/cite><\/li>\n<li>\u539f\u6587\u4f5c\u8005\uff1a            Yvon Chouinard\n<li>\u8b6f\u8005\uff1a                \u4f46\u6f22\u654f\n<li>\u51fa\u7248\u793e\uff1a<span itemprop='brand'>\u91ce\u4eba<\/span>    <span><span class='trace_txt'><\/span><\/span>\n<p><cite class='help'>\u65b0\u529f\u80fd\u4ecb\u7d39<\/cite><\/li>\n<li>\u51fa\u7248\u65e5\u671f\uff1a2017\/02\/08<\/li>\n<li>\u8a9e\u8a00\uff1a\u7e41\u9ad4\u4e2d\u6587                                      <\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">\u8d8a\u74b0\u4fdd\uff0c\u8d8a\u8cfa\u9322\uff0c\u54e1\u5de5\u8d8a\u5e78\u798f\uff01\uff1aPatagonia\u4efb\u6027\u5275\u696d\u6cd5\u5247<\/a><\/p>\n<p><b>\u535a\u5ba2\u4f86\u8cfc\u8cb7\u7db2\u5740<\/b>: <a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010742594?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902<\/a><\/p>\n<p>\u770b\u904e\u6b64\u5546\u54c1\u7684\u4eba\u4e5f\u8cb7:<\/p>\n<p><meta http-equiv=\"Content-type\" content=\"text\/html;charset=utf-8\" \/> <\/p>\n<table>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726305?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">\u79d1\u65af\u6258\u862d\u5c3c\u52dd\u7d93\uff1a\u6709\u4e9b\u4e8b\u505a\u932f\u4e86\u624d\u77e5\u9053 \u6709\u4e9b\u4e8b\u505a\u5c0d\u4e86\u9084\u4e0d\u77e5\u9053<\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726305?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><span style=\"color:#ff0000;\"><strong>>>\u9ede\u6211\u770b\u66f4\u591a\u8a73\u60c5<<<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726305?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/im2.book.com.tw\/image\/getImage?i=https:\/\/www.books.com.tw\/img\/001\/072\/63\/0010726305.jpg&#038;v=57b6dfc5&#038;w=348&#038;h=348\" height=\"135\" width=\"135\"><\/a><\/p>\n<td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726308?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">\u5bcc\u7238\u7238\u7aae\u7238\u7238\u50b3\u9053\u66f8\uff1a\u9ce5\u5152\u5e0c\u671b\u5316\u70ba\u4e00\u6735\u767d\u96f2 \u767d\u96f2\u5e0c\u671b\u8b8a\u6210\u4e00\u96bb\u98db\u9ce5<\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726308?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><span style=\"color:#ff0000;\"><strong>>>\u9ede\u6211\u770b\u66f4\u591a\u8a73\u60c5<<<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726308?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/im1.book.com.tw\/image\/getImage?i=https:\/\/www.books.com.tw\/img\/001\/072\/63\/0010726308.jpg&#038;v=57b6dfc6&#038;w=348&#038;h=348\" height=\"135\" width=\"135\"><\/a><\/p>\n<td><\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726313?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">\u4f60\u7684\u8212\u9069\u5708\u6709\u591a\u5927\uff1a\u4f60\u7684\u8ca1\u5bcc\u5c31\u6709\u591a\u5927 \u614b\u5ea6\u6c7a\u5b9a\u9ad8\u5ea6 \u683c\u5c40\u6ce8\u5b9a\u7d50\u5c40<\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726313?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><span style=\"color:#ff0000;\"><strong>>>\u9ede\u6211\u770b\u66f4\u591a\u8a73\u60c5<<<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726313?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/im2.book.com.tw\/image\/getImage?i=https:\/\/www.books.com.tw\/img\/001\/072\/63\/0010726313.jpg&#038;v=57b6dfc5&#038;w=348&#038;h=348\" height=\"135\" width=\"135\"><\/a><\/p>\n<td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726317?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\">\u5bcc\u7238\u7238\u7aae\u7238\u7238\u79d8\u5bc6\u6b66\u5668\uff1a\u53ea\u80fd\u7a7f\u8457\u897f\u88dd\u6539\u897f\u88dd \u4e0d\u80fd\u5378\u4e0b\u8863\u670d\u6539\u8863\u670d<\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726317?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><span style=\"color:#ff0000;\"><strong>>>\u9ede\u6211\u770b\u66f4\u591a\u8a73\u60c5<<<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010726317?utm_source=87926&#038;utm_medium=ap-books&#038;utm_content=recommend&#038;utm_campaign=ap-201902\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/im2.book.com.tw\/image\/getImage?i=https:\/\/www.books.com.tw\/img\/001\/072\/63\/0010726317.jpg&#038;v=57b6dfc6&#038;w=348&#038;h=348\" height=\"135\" width=\"135\"><\/a><\/p>\n<td><\/tr>\n<\/table>\n<p>\u7db2\u8def\u96dc\u8a8c\u71b1\u9580\u8a02\u8cfc\u63a8\u85a6<\/p>\n<p><a href=\"http:\/\/myhigo.tw\/87926\/sec.asp?mainid=8&#038;secid=21&#038;action=kind&#038;kind=\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/shop.hi-go.tw\/87926\/images\/index-75008-3.jpg\" style=\"height:440px; width:590px\" \/><\/a><\/p>\n<p>\u76f8\u95dc\u95dc\u9375\u5b57:\u535a\u5ba2\u4f86\u7db2\u8def\u66f8\u5e97,\u535a\u5ba2\u4f86\u7db2\u8def\u66f8\u5c40,\u535a\u5ba2\u4f86\u66f8\u5e97,\u535a\u5ba2\u4f86\u552e\u7968\u7db2,\u535a\u5ba2\u4f86ecoupon<\/p>\n<ul>\n<\/ul>\n<p><!--\/\/BLOG_SEND_OK_69D7A3CD49CCE282--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u5728\u627e\u8d8a\u74b0\u4fdd\uff0c\u8d8a\u8cfa\u9322\uff0c\u54e1\u5de5\u8d8a\u5e78\u798f\uff01\uff1aPatagonia\u4efb\u6027\u5275\u696d\u6cd5\u5247\u55ce? \u60f3\u8981\u8cfc\u8cb7\u53ef\u4ee5\u9ede\u64ca\u4e0b\u9762\u6587\u5b57\u6216\u662f\u5716\u7247\u9032\u884c\u8cfc 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